How To Do Instagram Influencer Marketing Online marketing has never had it so good with social media, such as Face Books, Twitter, Instagram, etc, helping the business spread out its influence to the millions of viewers. Marketing on Instagram is such a huge business potential, which should be given serious exploration, since many Instagram market influencers have increased the audience who, when shown of a new brand of product, are easily won over. Instagram has about 300 million users a month and survey shows that 70% of Instagram users have already looked up various brands on the platform and are planning to buy and consume the products, which is proof that using Instagram as a marketing spread is an effective e-commerce strategy.
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To have an effective marketing in Instagram, the first step is to build a large following or audience using tools, such as: Webstagram can help uncover the top hash tags for your niche or IconoSquare can tip you on when to post your products at the right days and times, where you can get the most engagement. Another strategy to establish a large following is siphoning followers from your competitor, since it is a fact that followers of your competitor’s account may have also viewed your products as their way of comparing one product of one company to a similar product of another company, and by siphoning these followers, you may even add them to your growing audience. To bring them to your account, try doing these methods: go to your competitor’s account and click “followers,” so you can explore the list of people who are following your competitor, and then engage these followers by following them, liking their photos, or commenting on their photos.
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Another better strategy is using the influencer marketing approach, which can help you build a massive audience from scratch in a relatively short period of time, while generating a lot of sales. Instagram influencers are those who have a large following in Instagram, therefore, by getting them into your account such that they, in return, can share your posts in their accounts, their thousands of followers will surely view your post overnight and they’ll likely be converted to try your product/s as they trust the influencer; this is the concept of Instagram influencer marketing. By thoroughly searching and studying over each popular Instagram account users, one on who is more likely to use your product/s, such that if your business is into selling shoes, look for influencers who love to post their new shoes acquisition, they could be your target influencers, or you could use analytics tools, like Ninja Outreach or Snapfluence, to find the right influencers for you. When you have reached out the right person as product influencer for you in Instagram, forge an informal campaign partnership, such that if he/she is agreeable to your product campaign plans for a reasonable compensation, you may brief him/her on the specific content that you’d like him/her to post. Compensation cost to the Instagram influencer may go anywhere between $500 to $50,000, depending on the audience size and the cost covers the multiple services which the influencer will be doing for you, such as creating the content, promoting the content to his/her audience and usage rights to the content he/she made.